When Rest Easy Friend first launched, the response from the media was nothing short of fantastic. Our story, a heartfelt online space where people could create memorials for their beloved pets, captured attention across newspapers, radio stations and online outlets nationwide. The coverage was warm, sincere and full of empathy for what we were trying to achieve.
However, one interesting thing stood out in all that positive buzz, the media kept calling us “RIP for Pets.” While we were thrilled to be talked about so widely, it did lead to a bit of brand confusion. People searching for “RIP for Pets” found themselves struggling to connect the name to Rest Easy Friend, the real home for those tributes.
As the saying goes, there’s no such thing as bad PR and in this case, that proved true. The public association between our platform and the term “RIP for Pets” only reinforced what we stand for: a gentle, dignified space to remember much-loved companions.
Thankfully, we were later able to acquire the www.ripforpets.ie domain, which now links directly to www.RestEasyFriend.com. This means that whether people remember us as Rest Easy Friend or RIP for Pets, they’ll always find their way to the same comforting place online.
In the end, it’s a story with a happy ending, one that reflects our mission perfectly. Just as every pet deserves peace and remembrance, every good idea finds its right home in time.
All’s well that ends well and Rest Easy Friend is now easier than ever to find.
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